A lot of small businesses make the mistake of targeting high-search keywords from the onset but they soon discover that all their efforts end in futility because the big companies have already carved a large part of the content pie. There is so much content out there and companies are competing to dominate in their respective markets. The question remains, “In a highly competitive niche market or a small addressable market, how can you increase your google ranking, increase your Search Engine Optimization (SEO), and still remain relevant in the market?
