A lot of small businesses make the mistake of targeting high-search keywords from the onset but they soon discover that all their efforts end in futility because the big companies have already carved a large part of the content pie. There is so much content out there and companies are competing to dominate in their respective markets. The question remains, “In a highly competitive niche market or a small addressable market, how can you increase your google ranking, increase your Search Engine Optimization (SEO), and still remain relevant in the market? 

The holiday season is almost upon us. Ecommerce stores are gearing up for another booming year of online shopping. In this post, we’ll review online holiday shopping trends and give our predictions for how to maximize your holiday marketing!

The beauty of entrepreneurship is, of course, that you can build a custom business that suits your strengths, goals, and lifestyle exactly. That’s why many people choose dropshipping. With the right products, suppliers, and timing, you can create a modest side hustle, a massive ecommerce empire, or anything in between without having to hold inventory or deal with packing, shipping, and returns. But after making the decision to pursue this ecommerce model, you’ll be faced with another crucial decision before you can start to build a successful dropshipping business: Which supplier should you choose?In the early days of this type of online selling, you would’ve been on your own to source and contact suppliers who offered the products you wanted. But today, dropshipping is a thriving industry, and plenty of third-party platforms have popped up to help you connect with the right suppliers. Our expert team has gathered five top options, listed in order of the commitment and experience recommended for those interested in trying each one.

SMS or text message marketing is big business. According to Pew Research, 97% of Americans own a cellphone, and 85% are smartphones. That makes SMS marketing an almost universal method of communicating with consumers.Of course just as many Americans have access to email, but when was the last time you sent a text message to junk or left it unread?The data speaks for itself. SMS marketing has a 98% open rate, with a click-through rate (CTR) almost 10% higher than other marketing channels. That makes SMS marketing a powerful new tool for savvy ecommerce businesses. Read on to explore some creative SMS marketing campaigns that you can implement to help your business succeed.

Ecommerce brands are in the middle of the worst global shipping crisis of recent years. Pandemic lockdowns, bottlenecks in ports, and reduced container capacity are all having an impact. Costs are up fourfold from just a year ago, and many small ecommerce businesses are bearing the brunt of high prices and long delays.As the global shipping crisis continues with no end in sight, how can ecommerce brands keep customers satisfied? We take a look at how some ecommerce stores are navigating the shipping crisis and working to improve customer satisfaction.