WatchMaxx moved into online commerce in the 90’s via Yahoo Stores. Seeking more features and flexibility, the company migrated to a custom PHP-based engine that they’ve been refining ever since. “We’re constantly adding new features to make the online buying experience more efficient and friendly”, says Nate Moshel, Director of Ecommerce at WatchMaxx. One of these is a wire transfer, which many customers choose because it avoids credit card fees and therefore includes a minimum discount of 2.5 percent. Another new feature is online financing, with approval that can be completed in seconds, and the ability to split the purchase price into 12 convenient monthly payments.

Glowing reviews and metrics like these collected by third parties such as Google indicate that WatchMaxx succeeds at delivering top-notch service. Support phone calls are picked up in 45 seconds or less. The company’s positive feedback rating on eBay is 99.5 percent. “We’re very good at responding quickly,” Nate says. “When people ask ‘how can we trust you?’, we direct them to the hundreds of reviews we have from satisfied customers. The personal touch is what sets us apart from the many other watch stores online. We have a more limited range of watches, and a smaller customer base, but our competitors are harder to get in touch with. And we’re able to offer good prices that beat most of our competitors”