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Leading Online Canadian Pharmacy Takes Their No Risk Shopping Guarantee to New Level by Adding the buySAFE 3-in-1 Guarantee To Every Purchase


Arlington, VA and Winnipeg, Manitoba, Canada (January 12, 2011) - buySAFE, Inc., the leading provider of unique brand building and website conversion solutions and and Canada Drugs a global leader in prescription drug savings and a leading online Canadian pharmacy, kicked off the new year by announcing the addition of buySAFE to enhance the buying experience and improve consumer confidence when ordering through the Canada Drugs website.

Canada Drugs works hard to back up its claim of being the #1 Trusted Online Pharmacy. It's a certified member of the Canadian Internet Pharmacy Association (CIPA), the Manitoba International Pharmacists Association (MIPA), the Better Business Bureau (BBB), VeriSign, is a 5 star rated pharmacy from and is now a buySAFE Guaranteed Merchant.

Canada Drugs implemented the buySAFE solution after conducting an extensive A/B test to objectively measure the conversion, sales and profit impact of buySAFE. The results from the A/B test were validated and conclusive. buySAFE increased the Canada Drugs website conversion rate by an impressive 5.2%. The test was conducted over a multi-week period in November and December 2010. The results were highly statistically significant.

"buySAFE lives up to its name - our customers are now more confident, they feel even safer and have greater peace of mind when buying from", said Brock Gunter-Smith, Director of e-Business at Canada Drugs. He added, "The response from our customers has exceeded our originally high expectations - we've received literally dozens of thank you notes from our customers that have been quite pleased with the 3-in-1 Guarantee we now provide."

"The team that we have in place at Canada Drugs is always focused on how to provide better value and better service to our customers and I know that the 3-in-1 Guarantee from buySAFE will be an added confidence measure to all our customers looking for a safe, affordable alternative to their high prescription drug prices. The response to our No-Risk Guarantee, which promises price matching, No-Hassle Returns, and Free Shipping has always been positive and set us apart from our competitors and incorporating buySAFE into the Canada Drugs online ordering experience just adds even more value for our customers," said Kris Thorkelson, Canada Drugs President and CEO.

"Working with a First Class organization like Canada Drugs has been a pleasure. The foundation of a long lasting relationship is now in place and it is based on our mutual commitment to ensure totally safe, secure and confident online shopping for all of Canada Drugs' customers," said Rick Castello, Enterprise Sales Manager at buySAFE.

About buySAFE
buySAFE, Inc. provides online merchants unique brand building and website conversion solutions that increase buyer peace of mind and loyalty as well as merchant sales and profit margins. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 2.5 billion views of the buySAFE Seal each year, 20 million guaranteed purchases and over 4,000 buySAFE Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group.

About CanadaDrugs is the largest and most trusted online Canadian International Discount Prescription Service Provider. For almost a decade Canada Drugs has been a leading online pharmacy and has worked to offer the best service experience possible for its customers. Canada Drugs prides itself on providing access to high quality discount prescription medication, as well as over-the-counter products at the guaranteed lowest discount price. Canada Drugs is a company focused on providing safe, affordable access to prescription medication for Americans that struggle with high prescription costs. Celebrating it's 10 year anniversary this spring, Canada Drugs employees 450 staff, and has filled over 6 million prescriptions for American customers since 1999. For more information, visit:

Media Contacts:

buySAFE, Inc.
Hans Dreyer (703) 778-4445
Brock Gunter-Smith, Director of e-Business

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