press release



US-Mattress & FurnitureCrate.com Experience Sizable Conversion Increase and over 10x Return with buySAFE

 

Arlington, VA and Brighton, MI (December 7, 2010) - buySAFE, Inc., the leading provider of unique brand building and website conversion solutions and US-Mattress, America's leading online mattress retailer at US-Mattress.com and FurnitureCrate.com determined recently via a comprehensive A/B test that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience.


US-Mattress utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE service. The results were compelling. The use of buySAFE significantly increased US-Mattress' website conversion rate. The test was conducted over a multi-week period in October and November 2010. The results were highly statistically significant with over 1.8 million page hits and thousands of orders included in the test. US-Mattress now enjoys material increases in sales and profits from using the buySAFE solution.


"We really like the value buySAFE provides both our customers and our business," said Joe Nashif, President of US-Mattress. "The A/B testing process is transparent, objective and quite conclusive and gives us all the information we need to make a sound business decision. It made our decision to use buySAFE easy as it clearly showed buySAFE expands our sales and profits over 10x the cost."


"US-Mattress is the category leader and we're thrilled to have the opportunity to partner with them as it's a real win-win for both companies," said Jeff Grass, President & CEO of buySAFE, Inc. "It's also great to see US-Mattress be so hyper-focused on their customers with their Total Value Promise of Selection, Price & Service. Success in eCommerce starts and ends with providing great value to your customers and US-Mattress really excels at this."


About buySAFE
buySAFE, Inc. provides a transactional guarantee program for online merchants to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year and over 90 of the top 1,000 online merchant websites, buySAFE is widely recognized as an industry leader in providing its unique Guaranteed Shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group.


About US-Mattress & FurnitureCrate.com
US-Mattress started in 1991 with its first mattress store in Brighton, Michigan. In 2001, US-Mattress went online. US-Mattress & FurnitureCrate.com are now among the largest Midwestern mattress retailers and have over 200,000 satisfied customers from all across America. US-Mattress offers over 1,240 mattress sets and carries only brand name mattresses: Stearns & Foster, Sealy, Serta, Simmons, Bassett, Spring Air & Tempur-Pedic and utilizes an exclusive Comfort Scale to compare different beds to help its customers find the right mattress set to sleep better. US-Mattress also provides an industry leading 100 Night Comfort Guarantee on every mattress and supports manufacturer warranties nationwide on every mattress purchased through its store. For more information, visit: http://www.US-Mattress.com.


Media Contacts:

buySAFE, Inc.
Hans Dreyer (703) 778-4445
hdreyer@buysafe.com

US-Matress
Joe Nashif
President
jnashif@us-matress.net