press release



buySAFE Increases Conversion 7.9% and Improves the User Experience for NorthwestPharmacy.com

 

Arlington, VA and Langley, British Columba, Canada (October 14, 2010)
buySAFE, Inc., a leading provider of consumer confidence and website conversion solutions and NorthWestPharmacy.com, a leading Canadian pharmacy online offering prescription and non-prescription pharmacy products determined during a recent A/B test that buySAFE increased its website conversion rates and sales by 7.9% and generated a significant volume of "thank you" notes from their customers for providing the buySAFE 3-in-1 Guarantee.


NorthwestPharmacy.com utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE service. The results were conclusive. buySAFE increased NorthwestPharmacy.com's website conversion rate by 7.9%. The test was conducted over a multi-week period in September and October 2010 with tens of thousands of unique site visitors included. The results were highly statistically significant with thousands of separate buyers. This conversion rate increase translates into significant increases in sales and profits for NorthWestPharmacy.com as a result of using buySAFE.


"Understanding the positive impact the organization received through objective A/B testing allowed for an educated and well informed decision," says Mike Bhangu, Call Center Operations Manager for NorthWestPharmacy.com. He added, "By utilizing buySAFE on our websites, the conversion and consumer experience has increased. With a 3rd party certification and guarantee from buySAFE, both NorthWestPharmacy.com and its customers are benefitting from this service. This makes complete sense, as the focus is on making sure customers continue to enjoy shopping with NorthWestPharmacy.com".


"Working with a first class organization like NorthWestPharmacy.com has been a pleasure for our team. The foundation of a long lasting relationship has been put in place with the close communications between both companies. From the beginning of this relationship, it was important to show our commitment to success and thus continuing to provide support in any way we can here at buySAFE," said Jeff Grass, CEO of buySAFE.


About buySAFE
buySAFE, Inc. provides a transactional guarantee program for online merchants to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year and over 90 of the top 1,000 online merchant websites, buySAFE is widely recognized as an industry leader in providing its unique Guaranteed Shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group.


About NorthWestPharmacy.com
NorthWestPharmacy.com is an international pharmacy site specializing in providing affordable medications online - both OTC and RX Canadian drugs online. NorthWestPharmacy.com is proudly certified by the Canadian International Pharmacy Association and requires a Canadian prescription or U.S. prescription written by the patient's own doctor for all prescription drug purchases. Patient support for customer orders is provided by some of the finest healthcare professionals in the world with highly experienced and licensed pharmacists to help assure NorthWestPharmacy.com's over 300,000 American patients receive the very best healthcare. NorthWestPharmacy.com sincerely appreciates the business and the trust that every customer places in us. After all, it is our patients that have made us one of the most visited Canadian pharmacies online.


Media Contacts:

buySAFE, Inc.
Hans Dreyer (703) 778-4445
hdreyer@buysafe.com

NorthWestPharmacy.com
1-866-539-5330
CustomerService@NorthWestPharmacy.com