press release



buySAFE, Inc. Announces Patent Award for Revolutionary New Method to Ensure Safe Online Shopping via a Third-party Guarantee.

 

ARLINGTON, VA, (April 6, 2010) — buySAFE, Inc., the leading provider of consumer confidence and website conversion solutions, announced today it was awarded a patent from the U.S. Patent and Trademark Office for a method of providing safe online transactions that include a third-party guarantee of merchant performance. This "safe transaction guaranty" patent award marks a milestone in buySAFE's growth and development as it recognizes the unique solution buySAFE has developed in providing third party guarantees in internet transactions. This solution is a giant leap forward in increasing confidence and safety in online purchasing.


"We filed the patent application almost seven years ago on April 23, 2003 and we're thrilled to finally have a positive outcome on our invention," said Jeff Grass, buySAFE's President & CEO. "buySAFE's online bonding solution is uniquely special and this patent now broadly protects our solution for increasing trust, confidence and safety in online shopping via a safe transaction guarantee."


The buySAFE bonding solution for ensuring virtually risk-free online shopping through merchant inspection, monitoring and a broad third-party guarantee of performance is fast becoming the online standard. The primary reason for its success is that it provides a win-win solution for both parties to the transaction - shoppers and merchants. Online shoppers enjoy increased confidence and safety when making a purchase and online merchants enjoy improved business performance as increased confidence drives increased website conversion, sales and profitability.

buySAFE, Inc. was awarded U.S. Patent Number 7,644,019 by the USPTO on January 5, 2010. The inventors were Steven L. Woda and Jeffrey E. Grass who have assigned full ownership rights in the patent to buySAFE, Inc. Additional information on the patent can be found on the UPSTO website at www.upsto.gov


About buySAFE
buySAFE, Inc. provides a transactional guarantee program for online merchants to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year and over 90 of the top 1,000 online merchant websites, buySAFE is widely recognized as an industry leader in providing its unique Guaranteed Shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group.


Media Contacts:

buySAFE, Inc.
Hans Dreyer (703) 778-4445
hdreyer@buysafe.com